Why exhibit at the TRU Athlete ISFF?

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Internationally recognized Sports.
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Increased visibility and brand awareness

Exhibiting at a health and fitness event allows companies to showcase their products and services to a targeted audience, increasing their visibility and brand awareness in the industry.

Networking opportunities

Events provide an opportunity to connect with potential customers, partners, and other industry professionals, creating valuable networking opportunities.

Lead generation

Exhibiting at an event can generate leads for a business, as attendees will have the opportunity to learn about products and services and may become potential customers.

Product demonstrations and sampling

Exhibiting at an event allows companies to demonstrate their products and offer samples, providing attendees with a hands-on experience and the opportunity to try before they buy.

Cost-effective marketing

Exhibiting at an event can be a cost-effective way to market a business, as it allows companies to reach a large audience in a short period of time, often for a lower cost than traditional marketing methods.

exhibit enquiry form

Please complete the form below to register your interest and view the sponsorship opportunities available at Arab Health. For any queries or if you are having trouble filling in the form below,

TRU Athlete ISFF 2023

Powered by Sheru Classic, TRU Athlete International Sports and Fitness Festival is a celebration of health, fitness, Sports & Nutrition, a full weekend of motivation and inspiration. The festival Will feature some of the best multi-sport competitions, high-quality experiences including seminars and demonstrations from a variety of industry leaders, there Will be some of the biggest and best health and fitness brands in the world exhibiting some of the best products on the market.


Athlete will press a viking press implement from shoulder rack position to overhead for max reps within 60 sec time limit.

365 LBS / 165.5 KG

365 LBS / 165.5 KG

365 LBS / 165.5 KG

365 LBS / 165.5 KG

Event Rules:

• Athletes will compete head-to-head (4 lanes).
• 60 second time limit.
• Total reps completed is your score.
• Athlete begins at a starting line.
• Athlete must wait for judge’s command to receive a rep.

• ‘Touch and Go’ is NOT allowed. You must wait for the judge’s up command after the bar and tires have settled.
• The athlete will lift from a platform that makes the 13ft / 4m axle bar standard height even with tires on the sides.
• No deadlift suits, hooks, tacky, or tack towels allowed.