The TRU Athlete ISFF Strongman event is a popular and spectator-rich sport, featuring the “World’s Strongest Man” competition and other amateur and professional strongman events. See some of the biggest athletes in the world compete in feats of strength over the weekend.

The NPCWW and IFBB pro league will host a unique bodybuilding event in Europe, featuring 2 Bros Pro events with the opportunity for athletes to earn professional league pro status and compete in pro shows with prize money and a chance to qualify for the 2023 Mr. Olympia in the USA. The event will be a continuous, action-packed schedule over two days included in the expo ticket.

Hip hop dance is a street dance style performed to hip hop music, influenced by 1970s dance crews in the US. It combines freestyle movements to create a cultural art form and has three main styles: popping, locking, and breaking, which have made it popular and influential.

Gatka is a 700-year-old stick fighting martial art associated with Sikhs and other regional groups. It simulates sword fighting and is practiced by male and female athletes known as Nihangs or armed Sikh warriors.

Kalos Sthenos Championships is the UK’s premier calisthenics competition, featuring top European athletes competing for the title of Champion. The weekend will include thrilling battles, impressive bodyweight stunts, and team displays. Attendees can also participate in beginner calisthenics workshops and discover their own potential. The event is the ultimate showcase of human performance and abilities.

Kabaddi is a contact team sport played by two teams of seven. The objective is for a “raider” to run into the opposing team’s half, tag as many players, and return without being tackled within 30 seconds while chanting “kabaddi”. Points are awarded for each player tagged, and for stopping the raider. Players are temporarily out of the game if tagged or tackled, but re-enter for each point scored by their team.

Titan Fitness Games, a charity fitness racing event, will be held at TRU Athlete International Sports and Fitness Festival on August 11-13, 2023 at ExCel London. The competition will feature international athletes competing for their chosen charities, with 3 online qualification rounds starting in April and the top 160 athletes in 2 categories invited to compete in the live finals.

Masters Football is a leading agency and event organizer for retired football icons, offering access to some of the biggest stars in the game. See history rewritten on the Masters Football pitch. Welcome to the home of legends!

The Combat Sports Zone at TRU Athlete ISFF will showcase a mix of combat sports including MMA, Boxing, Karate, Taekwondo, BJJ, No-Gi Wrestling, Kick Boxing, and Muay Thai with live exhibitions and competitions. Headed by the experienced Fighters Inc agency, the zone will feature amateur MMA match ups in the MMA cage, live amateur and pro action in the boxing ring, and international open competitions on Tatami’s for Karate, Kyokushin Knockdown, Taekwondo, BJJ and No-Gi Wrestling. Top fighters and icons will also visit the zone to meet the crowds.



Hip Hop Dance






The Combat Sports

11-13th August at ExCel London


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ExCeL London​

ExCeL London is an international exhibition and convention centre in the Custom House area of Newham, East London. The former hospital is situated on a 100-acre site on the northern quay of the Royal Victoria Dock in London Docklands, located between Canary Wharf and London City Airport.